More than lights:
Intertwining connections this
Christmas with Hitachi
Step into the Christmas season on Orchard Road, where locals and visitors from around the world come together to celebrate the warmth, wonder and joy of Christmas.
Inspired by Singapore’s unique Garden City identity, this year’s festive light-up transforms Orchard Road into a dazzling boulevard of golden splendour. Immersive nature-inspired designs intertwine along the iconic shopping district, creating an enchanting experience for all who visit.
As the long-standing main sponsor of the Orchard Road Christmas Light-Up, Hitachi is proud to continue a tradition that has brought communities together for 36 years. Every year, the annual light-up welcomes millions of visitors who gather with family and friends to share memorable moments, celebrate the festive season and enjoy the vibrant atmosphere.
Supporting the Christmas Light-Up reflects Hitachi’s commitment to enriching communities and enhancing quality of life. By creating experiences that bring people together, we continue to contribute to a brighter and more connected society.
Explore the photo gallery to journey through the years and discover how
the Orchard Road Christmas Light-Up has evolved alongside Singapore’s growth.
Christmas on A Great Street 2025
Celebrating the spirit of giving
The spirit of Christmas extends beyond the lights and festivities.
As part of our annual community outreach efforts, Hitachi and its Group of Companies support charitable initiatives that make a meaningful difference in the lives of those in need. Through fundraising efforts in support of Community Chest, we help strengthen essential social services that benefit thousands of individuals and families across Singapore.
Contributions will support more than 300 critical social services and help more than 94,000 individuals in Singapore, including adults with disabilities, children with special needs, youths at risk, families in need, persons with mental health conditions and seniors in need.
As we celebrate the season with our loved ones, let us also share the joy of Christmas with the wider community and help create a brighter future for all.
We would like to express our heartfelt appreciation to the following companies for their generosity in 2026:
- Arcelik Hitachi Home Appliances Sales (Singapore) Pte. Ltd.
- Hitachi Aqua-Tech Engineering Pte. Ltd.
- Hitachi Asia Ltd.
- Hitachi eBworx International Pte. Ltd.
- Hitachi Elevator Asia Pte. Ltd.
- Hitachi Energy Singapore Pte. Ltd.
- Hitachi High-Tech (Singapore) Pte. Ltd.
- Hitachi International Treasury Ltd.
- Hitachi Rail Singapore Pte. Ltd.
- Hitachi Solutions Asia Pacific Pte. Ltd.
- Hitachi Sunway Information Systems (Singapore) Pte. Ltd.
- Hitachi Vantara Pte. Limited
- JR Automation
More than a cart, a gift of joy
This year marks a special milestone as Hitachi Plays Santa (HPS) celebrates its 10th edition with Cart of Joy, bringing festive cheer to seniors from the Active Ageing Centre (AAC) run by the Asian Women’s Welfare Association (AWWA). As families and friends come together to celebrate the season, we hope to extend that same warmth to seniors embracing active ageing through meaningful moments of connection, companionship and care.
From September to October, Hitachi employees will raise funds to empower low-income seniors with the gift of choice, allowing them to pick the groceries that best meet their individual needs and preferences. Hitachi volunteers will also accompany these seniors on a grocery shopping outing, turning a routine errand into a meaningful experience filled with conversation, connection and joy.
Guided by our commitment to contribute back to society, we hope this initiative will bring joy, connection and meaningful support to low-income seniors while fostering a strong sense of community and strengthening bonds across generations.
Check out the past editions of Hitachi Plays Santa!
About Hitachi Asia Ltd.
Hitachi Asia Ltd., (Hitachi Asia) a subsidiary of Hitachi, Ltd., is headquartered in Singapore. With offices across seven ASEAN countries – Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam – Hitachi Asia and Hitachi’s subsidiary companies offer IT, OT (Operational Technology) and products to support customers in their transformation journeys. We will contribute to the growth in the ASEAN region by co-creating with customers to identify the social challenges and needs and deliver the solutions. For more information on Hitachi Asia, please visit the company’s website at https://www.hitachi.com/en-sea