About Hitachi and Christmas on A Great Street 2020

Main arch at night Hitachi's global message this year – “Hitachi Social Innovation is POWERING GOOD” – illustrates our desire to brighten up the world and make it a better place. The sponsorship of Christmas on A Great Street is truly an echo of our social values and this is why we look forward to this meaningful and exciting event this year!

Themed “Love This Christmas”, especially during the COVID-19 situation, this year's light-up reminds us that no physical distance should stop anyone from showering love to those they care about. Hitachi hopes that this event can help to boost the spirits and confidence of the people, and that we can continue our pursuit of powering good for years to come.


Since its humble beginnings, Christmas on A Great Street has been a signature event on Asia's most famous shopping destination. For 30 years, Hitachi has continually brought the year-end festivities to life since becoming the main sponsor of Christmas on A Great Street in 1991. While many things have changed through the years, one thing remains constant – Hitachi's commitment to contributing to Singapore's community.

Let's see how Hitachi lit up Orchard Road last year!

Did you know?

Hitachi's sponsorship of the Orchard Road Christmas on A Great Street is tied to a yearly charity donation to Community Chest. To date, Hitachi's yearly donation to Community Chest has helped over 80 charity organisations across various sectors in Singapore. As corporate social responsibility is one of the cornerstones of Hitachi's reputation globally, the conglomerate hopes to reaffirm its support to the Singapore community by giving back to society.

Hitachi Plays Santa continues for the 4th year, with a virtual edition

Hitachi Plays SantaHitachi Plays Santa is an annual event, organised by Hitachi, where our employees can participate and do their part to spread the festive cheer for the underprivileged community in Singapore.

Regardless of the current pandemic, we remain undeterred in our mission to do good. This year, Hitachi is partnering with the Down Syndrome Association, Singapore (DSA) for the first time! Together as One Hitachi, this virtual edition of Hitachi Plays Santa will involve adopting wishes from our friends at DSA. We hope that this simple gesture will help to spread the love and Christmas joy to more people.

Let us go back to 1 year ago and see how the Hitachi Group came together as one to power good for the community!

Take a virtual tour of a smart city with Hitachi!

Did you know that Hitachi has a wide range of Smart solutions that may be present in your everyday life, even though you may not see it? Hitachi has been powering a better world for over 110 years and we are creating a safer, smarter society by integrating rich expertise in social infrastructure and digital technology. We aim to improve quality of life by creating social values, environmental values, and economic values for our customers.

Find out more about Hitachi's advanced digital solutions, services, and technologies that can make your city smart and enhance your life.

Follow Hitachi Asia on Facebook and LinkedIn, and watch this space for more details coming soon!

About Hitachi Asia Ltd.

Hitachi Asia Ltd., a subsidiary of Hitachi, Ltd., is headquartered in Singapore. With offices across seven ASEAN countries – Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam – the company is focused on its Social Innovation Business to answer society's challenges.

Hitachi Asia and its subsidiary companies offer a broad range of information & telecommunication systems, power systems, social infrastructure & industrial systems, electronic systems and equipment, construction machinery, high functional materials and components, automotive systems, home appliances and others.

For more information on Hitachi Asia, please visit the company's website here.