About Hitachi and Christmas on A Great Street 2019

Hitachi’s global message this year, Hitachi Social Innovation is POWERING GOOD – illustrates our desire to brighten the world and make it a better place. The sponsorship of Christmas on A Great Street is an echo of our social values and is why we look forward to this meaningful and exciting event. Themed, “The Greatest Gift”, this year’s colourful light-up reminds us that the greatest gift is when people come together to create moments to be cherished and remembered.


Since its humble beginnings, Christmas on A Great Street has been a signature event on Asia’s most famous shopping destination. For 29 years, Hitachi has continually brought the year-end festivities to life since becoming the main sponsor of Christmas on A Great Street in 1991. While many things have changed through the years, one thing remains constant – Hitachi’s commitment to contributing to Singapore’s community.

Did You Know?

Hitachi’s sponsorship of Christmas on A Great Street is tied to a yearly charity donation to Community Chest. To date, Hitachi’s yearly donation to Community Chest has helped over 80 charity organisations across various sectors in Singapore. As corporate social responsibility is one of the cornerstones of Hitachi’s mission globally, the conglomerate hopes to reaffirm its support of Singapore’s community by giving back to society.

Hitachi Plays Santa Continues for the 3rd Year!

hitachi plays santa logo

This year, Hitachi Plays Santa continues for the 3rd year running, making it an annual event that is anticipated by Hitachi’s employees!

Inspired by the theme, “The Greatest Gift”, Hitachi is working together with Orchard Road Business Association (ORBA) and Moulmein-Cairnhill Constituency’s grassroots leaders to gift underprivileged residents with necessities and a day of fun at a Christmas carnival near their estate. Hitachi will also take these residents on a Hippo Bus tour to experience Christmas on A Great Street 2019.

Through these activities, Hitachi aims to be more inclusive and spread the festive cheer to everyone regardless of their background.

Watch the video below to see what took place last year!

Fun and Games with #HitachiXmas2019! (Coming Soon)

Hitachi will be launching a fun and interactive mini-games as well as a photo contest where you stand a chance to win attractive prizes!* Follow Hitachi Asia on Facebook and watch this space for more details!

*Terms and conditions apply.

About Hitachi Asia Ltd.

Hitachi Asia Ltd., a subsidiary of Hitachi, Ltd., is headquartered in Singapore. With offices across the seven ASEAN countries — Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam, the company is focused on its Social Innovation Business to answer society's challenges.

Hitachi Asia and its subsidiary companies offer a broad range of information & telecommunication systems, power systems, social infrastructure & industrial systems, electronic systems and equipment, construction machinery, high functional materials and components, automotive systems, home appliances, and others.

For more information on Hitachi Asia, please visit the company's website here.